15 Tactics to Turn Your Business Plan into a Business
Disciplined Entrepreneurship: Startup Tactics
Disciplined Entrepreneurship: Startup Tactics
Rooted in the first principles of entrepreneurship from the 24 Steps, “Disciplined Entrepreneurship: Startup Tactics” helps entrepreneurs take the actions needed to turn their business plans into businesses.
Systematic, action-oriented approach to learning founder skills with included tactical workbooks
15 tactics spanning goal setting, market testing, product development, and resource acquisition
Designed for entrepreneurs at all stages of the venture development process
Stage 2:
Market Testing
Build a strong customer base. Market research, asset creation, marketing, and sales.
Stage 1:
Foundations
Set yourself up for success. Starting strong with goal setting, and startup systems.
Stage 3:
Product Development
A rapid, iterative approach. Design and user testing before building and engineering.
Stage 4:
Resource Acquisition
Securing more time and money. Legal, finance, pitch deck design, fundraising, and hiring.
Praise for Disciplined Entrepreneurship: Startup Tactics
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"As a founder who has experienced the ups and down of starting and scaling a company firsthand, I highly recommend Disciplined Entrepreneurship: Startup Tactics. Based on first principles thinking, it shares practical and actionable guidance for founders at every stage and is a valuable resource for anyone striving to build a successful startup.”
Drew Houston, Co-Founder & CEO, DROPBOX
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“From the outside, HubSpot might seem like a smooth, up-and-to-the-right story. It belies what actually goes on inside. The best way I’d describe HubSpot is two steps forward, followed by one step back, followed by two steps forward, followed by one step back, etc. Disciplined Entrepreneurship: Startup Tactics provides an experimentation framework helpful for determining what your next two steps forward should be and what to do when you need to take one step back. Startup Tactics is such a valuable continuation of the entrepreneurship lessons we learned at MIT when we were starting HubSpot.”
Brian Halligan, Co-Founder and Executive Chairman, HUBSPOT
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“As a co-founder of Care.com, scaling the organization from start-up stage through 5 rounds of funding and IPO, I gained a strong appreciation for the entrepreneurial process. Disciplined Entrepreneurship: Startup Tactics is a resource that will be incredibly helpful to entrepreneurs at any stage. This book provides an action-oriented framework for startup success. Having spent the past 10 years teaching entrepreneurs I know that this book will help founders learn the skills they need to be successful.”
Donna Levin, Co-Founder, CARE.COM and CEO, Arthur M. Blank School for Entrepreneurial Leadership, BABSON COLLEGE
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“In my book, That Will Never Work, I share our story of taking Netflix from an idea to one of today’s leading entertainment brands. That process was not simple, but it is a process that can be learned. I highly recommend this book for its actionable strategies in setting goals, developing products, and financing new startups.”
Marc Randolph, Co-Founder & CEO, NETFLIX
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“Disciplined Entrepreneurship: Startup Tactics is an indispensable guide for entrepreneurs looking to build and scale their ventures. This book provides a systematic approach to startup success, from market testing to fundraising and hiring. It's a must-have resource for any founder striving to create lasting impact.”
Brad Feld, Partner, FOUNDRY and Co-Founder, TECHSTARS
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“This book goes beyond the usual clichés and dives deep into the real-world challenges and opportunities that startups face. The approach within can truly make a difference in your entrepreneurial endeavors. An essential addition to any entrepreneur's toolkit!”
Paul English, Co-Founder & CTO, KAYAK
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“Disciplined Entrepreneurship: Startup Tactics offers a fresh perspective on entrepreneurship, emphasizing founder-led skills through a rigorous, systematic approach. I highly recommend it to aspiring entrepreneurs and students who are looking for a framework to develop their strategic and execution skills. From goal setting to hiring, this invaluable book is a comprehensive guide that equips entrepreneurs with the tools they need to succeed.”
Mo-Yun Lei Fong, Executive Director, STVP, the Stanford Engineering Entrepreneurship Center, STANFORD UNIVERSITY
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“Entrepreneurship requires a diverse skill set, and Disciplined Entrepreneurship: Startup Tactics provides the training and knowledge needed to excel in today's startup ecosystem. This book offers practical tactics that empower founders to make progress efficiently and effectively. A must-read for aspiring entrepreneurs and innovation-driven startups and one that I highly recommend to students and entrepreneurs.”
Matt Segneri, Bruce and Bridgitt Evans Executive Director, Harvard Innovation Labs, HARVARD UNIVERSITY