Books
Books by Paul Cheek.
Required reading on AI strategy, disciplined entrepreneurship, and the restructuring of work in the AI era.
All books
The full library.
No One Works Here
The AI-Driven Enterprise and the radical restructuring of work that follows. A blueprint for leaders navigating the transition to organizations that operate at machine speed.
No One Works Here is Paul's answer to the question every executive is asking but few are equipped to answer: what does my organization look like when AI handles most of what we hire people to do today? Not a job-loss polemic. A structural blueprint for how to rebuild your organization for the era of Zero Latency.
What readers and reviewers say
“Required reading for every leader in business today…”
“A critical guide for modern architects of business.”
“The definitive blueprint for businesses powered by AI.”
“Map of not just the age of AI, but the age of innovation from all, for all.”
Bulk orders
Order 100+ copies for your board, C-suite leaders, or team. Special pricing and fulfillment available.
Discounts also available on Paul's talks and workshops for organizations placing bulk orders.
Inquire about bulk orders →
AI-Driven Entrepreneurship Educators e-Book
A guide for educators and program leaders who want to adapt to the changing rules of entrepreneurship.
A strategic guide for entrepreneurship educators and program leaders in the age of artificial intelligence. AI-driven enterprises (AIDEs) combine the global ambition of innovation-driven enterprises with the lean operational footprint of small and medium businesses, using AI at the core to drive market research, product development, go-to-market, and operations. The result is a new breed of ultra-lean startups achieving massive revenues with minimal headcount — and a generation of educators whose traditional frameworks are increasingly misaligned with how the most successful startups are now being built.
Disciplined Entrepreneurship: Startup Tactics
The step-by-step operational playbook for founders. A practical companion to Bill Aulet's Disciplined Entrepreneurship framework, built for founders who need to execute, not just plan.
Startup Tactics translates the proven 24-step Disciplined Entrepreneurship framework into actionable, day-by-day guidance. Each chapter addresses a specific decision that founders face, from customer segmentation to pricing to go-to-market sequencing.
- Rooted in the first principles of entrepreneurship from the 24 Steps — turning business plans into businesses.
- Systematic, action-oriented approach to learning founder skills with included tactical workbooks.
- 15 tactics spanning goal setting, market testing, product development, and resource acquisition.
- Designed for entrepreneurs at all stages of the venture development process.
What readers and reviewers say
“As a founder who has experienced the ups and down of starting and scaling a company firsthand, I highly recommend Disciplined Entrepreneurship: Startup Tactics. Based on first principles thinking, it shares practical and actionable guidance for founders at every stage and is a valuable resource for anyone striving to build a successful startup.”
“From the outside, HubSpot might seem like a smooth, up-and-to-the-right story. It belies what actually goes on inside. The best way I'd describe HubSpot is two steps forward, followed by one step back, followed by two steps forward, followed by one step back, etc. Disciplined Entrepreneurship: Startup Tactics provides an experimentation framework helpful for determining what your next two steps forward should be and what to do when you need to take one step back. Startup Tactics is such a valuable continuation of the entrepreneurship lessons we learned at MIT when we were starting HubSpot.”
“Disciplined Entrepreneurship: Startup Tactics is an indispensable guide for entrepreneurs looking to build and scale their ventures. This book provides a systematic approach to startup success, from market testing to fundraising and hiring. It's a must-have resource for any founder striving to create lasting impact.”
“This book goes beyond the usual clichés and dives deep into the real-world challenges and opportunities that startups face. The approach within can truly make a difference in your entrepreneurial endeavors. An essential addition to any entrepreneur's toolkit!”
“In my book, That Will Never Work, I share our story of taking Netflix from an idea to one of today's leading entertainment brands. That process was not simple, but it is a process that can be learned. I highly recommend this book for its actionable strategies in setting goals, developing products, and financing new startups.”
Bulk orders
Order 100+ copies for your board, C-suite leaders, or team. Special pricing and fulfillment available.
Discounts also available on Paul's talks and workshops for organizations placing bulk orders.
Inquire about bulk orders →From the road
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